The Crown
963 Hz

Violet Lustrate Shampoo

Weekly toning treatment for blonde and gray hair. Blue tansy + gentian violet. Keeps blonde bright, gray vibrant.

The beauty industry has a problem it doesn’t want to talk about.

Most purple shampoos have been pulled from store shelves due to the synthetic dyes they use — dyes that have been linked to serious health concerns. The violet pigment in most toning shampoos is a synthetic compound that is absorbed through the scalp and into the bloodstream.

Violet Lustrate uses 100% organic violet pigment. Nothing synthetic. No compromises.

Blonde and gray hair is extraordinarily porous — more so than any other hair type. Weekly use of a violet toning shampoo is not optional for blonde or gray hair. It is maintenance.

Violet Lustrate deposits organic violet pigment into the hair’s cortex, neutralizing yellow and orange brassiness that develops between salon visits. Your color stays cooler, creamier, and closer to the shade you left the salon with. It also shares the full botanical foundation of Lustrate — so every toning session is also a treatment.

$58.00
100% OrganicFree Shipping on Subscriptions30-Day Returns

Violet Lustrate is the toning variation of Lustrate — built on the same full botanical protocol base but enhanced with blue tansy essential oil and gentian violet for targeted color toning. Use weekly as a treatment shampoo to neutralize brassiness in blonde hair or enhance the silver and platinum tones of gray hair.

Blue Tansy Toning

Blue tansy (azulene) provides a natural blue-violet toning action while simultaneously reducing scalp inflammation. The only botanical that tones and heals simultaneously.

Brass Neutralization

Gentian violet deposits a micro-layer of violet pigment that neutralizes the yellow and orange undertones that develop in blonde hair from oxidation, heat, and UV exposure.

Color-Safe Formula

No sulfates, no harsh detergents. The organic oil blend seals the cuticle and protects color-treated hair while toning — without the drying effect of conventional purple shampoos.

Full Botanical Protocol

Built on the complete Lustrate base — all the hair shaft repair, scalp microbiome restoration, and lymphatic activation benefits of the original, with toning action added.

Vibrant Gray Enhancement

For gray and silver hair, Violet Lustrate enhances the cool, luminous tones that make gray hair look intentional and radiant rather than dull and yellowed.

Professional-Grade Brass Elimination

Gentian violet and blue tansy neutralize warm tones without sulfates or synthetic dyes.

Gentle Alkaline Toning

Tones at the same gentle alkaline level as the full Lustrate formula — without stripping the hair.

Full Lustrate Medicinal Architecture

All ten botanical oils and twenty medicinal herbs from Lustrate remain intact.

963 Hz Crown Frequency

Crown chakra frequency — the frequency of pure light, divine consciousness, and full-spectrum integration.

There is a way to use Liberate, and there is a way to ritual with Liberate. The difference is everything.

Gray Enhancement Ritual

Apply throughout and allow to process for 5–8 minutes for maximum enhancement of silver and platinum tones. Follow with Revive Deep Conditioner for a complete weekly hair ritual.

Scalp Lymphatic Activation

The full Lustrate lymphatic protocol applies — 741 Hz fork on occipital ridge, cervical node stimulation, deep circular scalp massage. The toning and lymphatic benefits are not mutually exclusive.

The Balayage Protocol

Apply specifically to the highlighted or lighter sections of hair. Leave on highlighted sections for 5 minutes while rinsing roots immediately — concentrating the toning action exactly where brassiness occurs.

Weekly Toning Treatment

Use once per week in place of Lustrate. Apply to damp hair and allow to sit for 3–5 minutes for stronger toning effect. For subtle maintenance, rinse immediately after application. More frequent use = more intense toning.

Apply

Wet hair thoroughly. Apply Violet Lustrate to the most brassy areas first — typically the front face-frame and crown.

Wait + Lather

Massage into the scalp and through the lengths. Let it sit for two to five minutes for moderate toning, or up to ten minutes for stronger brass elimination.

Rinse + Condition

Rinse fully. Always follow with Refresh or Revive deep conditioner — toning is alkaline work and the hair needs to be sealed.

Frequency

Use once a week, or as needed, to maintain tone. Not for daily use.

963 Hz
The Crown

963 Hz is the crown frequency — the highest of the Solfeggio tones, the violet center, the very top of the river. Violet Lustrate carries it because violet is the crown color and the crown is where the work reaches highest. For blonde, gray, and color-treated hair it tones and brightens, but underneath the color work it is doing crown work — the frequency that meets the body where the Crown to Sole Blueprint begins.

100% organic. 84 trace minerals. 9 luxurious oils. 30+ healing herbs. Nothing else.

Hero Botanicals

100% Organic Violet Pigment

The only thing that separates a beautiful blonde from a brassy one. Ours is 100% organic — not a synthetic dye that absorbs into the bloodstream, but a botanical pigment that tones without compromise.

All 20+ Organic Herbs

Alfalfa, horsetail, lavender, rosemary, burdock, sage, oregano, thyme, peppermint, goldenseal, cinnamon, lemon peel, nettles, calendula, linden, catnip, chamomile, rosehips, dandelion, yucca.

Blue Tansy (Azulene)

Cool-blue toning agent. Cancels orange undertones and adds dimension to ash and platinum tones.

Complete Lustrate Base

All ingredients of the original Lustrate — saponified coconut oil, shea butter, cocoa pod ash, hemp seed oil, argan, jojoba, babassu, maracuja, evening primrose, squalane, plus all 20+ certified organic herbs.

Gentian Violet

Professional colorist-grade violet pigment. Neutralizes brassy and yellow tones in blonde, silver, gray, and highlighted hair.

Rosemary + Bergamot Essential Oils

Scalp circulation, lymphatic activation, and the signature citrus-herbal scent of the Lustrate line.

Lustrate Architecture (Full)

Same saponified coconut oil, cocoa pod ash, ten botanical oils, and twenty-herb medicinal blend as the original Lustrate Shampoo.

Crown Frequency Formulation

963 Hz pairs the violet color with the violet chakra. Tones the hair and the energy field simultaneously.

Ultra-filtered Vitamin Water; Saponified Coconut Oil; Shea Nut Butter*; Cocoa Pod Ash*; Xanthan Gum; Hemp Seed Oil**; Jojoba Oil*; Olive Oil**; Grapeseed Oil**; Apricot Oil**; Evening Primrose Oil**; Squalane Oil; Argan Oil*; Babassu Oil*; Maracuja Oil**; Herbs of: Alfalfa*, Horsetail*, Lavender, Rosemary*, Burdock*, Sage*, Oregano*, Thyme*, Peppermint*, Goldenseal*, Cinnamon*, Lemon Peel*, Nettles*, Calendula*, Linden*, Catnip*, Chamomile*, Rosehips*, Dandelion*, Yucca*; Potassium Sorbate; Rosemary Essential Oil; Bergamot Essential Oil; Coconut Fragrance Oil*; Gentian Violet; Blue Tansy*

* Certified Organic ** Organic

Liberate meets the body where it has been holding. This is not a beginner product — it is a foundation product.

Blonde Hair
Color Refreshing
Gray + Silver Hair
Practitioners
Blondes + Silver + Gray
Highlight Maintenance
Color-Trained Stylists
The Ritual Continues

Pair Liberate With

Three frequencies that complete the morning ritual.

— —
The Conductor

Eternal ionic body brush

Used before Liberate. Three minutes of upward strokes from feet to heart with the copper-charged conductor open the lymphatic pathways. The opening ritual.

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741 Hz
The Detox System

Lustrate Shampoo

After Liberate prepares the scalp, Lustrate detoxifies it. Cervical lymph activation through the antimicrobial detox quartet.

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128 Hz
The Activator

The 128 Hz Weighted Tuning Fork — The Activator

Bone conduction. Drives 396 Hz liberation deep through the sacrum. The fork that pairs with every Wyld Kī formulation.

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