Back in profile, a stripe of light running down the spine. WYLD KĪ
Bio-Intelligent Beauty™

Beauty begins beneath.

A new philosophy of botanical beauty, from Crown to Sole. Rooted in the connection between the lymphatic system, nervous system, and biofield where body care becomes a deeper ritual of connection.

RIVER · CURRENT · KĪ

Shop the RitualAs featured in VOGUE
The Ritual Line

Every formula. One intelligence.

Luminate Glow Body Oil
852 Hz

Luminate Glow Body Oil

A botanical body oil for the ritual after water.

$158.00
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Whitetail tallow and antler, from the WYLD KĪ coffee-table book
136.1 Hz

Wyld Whitetail Tallow

Wild tallow, botanicals and resins in a richly textured balm.

$58.00
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Lustrate Organic Scalp Shampoo
741 Hz

Lustrate Organic Scalp Shampoo

A botanical cleanse for the crown, with roots, herbs and oils.

$38.00
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Rose 320 Mist
320 MHz

Rose 320 Mist

Rose and mountain crystal water, a quiet opening to ritual.

$48.00
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Eternal Ionic Copper & Boar Bristle Body Dry Brush
 

Eternal Ionic Copper & Boar Bristle Body Dry Brush

Copper bristles for slow, intentional brushing before water.

$68.00
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128 Hz Weighted Tuning Fork
128 Hz

128 Hz Weighted Tuning Fork

The Activator. A weighted 128 Hz tuning fork for sound rituals.

$158.00
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The Idea

Your body is not a canvas. It is a living instrument.

For too long, beauty has focused on the surface: what to correct, conceal, or perfect. WYLD KĪ begins with a different perspective: the body is an interconnected, living system.

Rooted in botanical intelligence and sensory ritual, our philosophy explores three dimensions of beauty: the movement of the lymphatic system, the rhythms of the nervous system, and the subtle energetic experience of the biofield.

Not beauty imposed. Beauty revealed.

Flow · Regulation · Resonance

RIVER

The Art of Flow

Lymphatic System

The body’s lymphatic network is essential to fluid balance and immune function. RIVER celebrates movement through intentional touch, dry brushing, botanical body rituals, and practices inspired by the body’s natural rhythms.

CURRENT

The Art of Regulation

Nervous System

The nervous system shapes how we experience sensation, stress, and connection. CURRENT brings awareness to breath, touch, temperature, and sensory ritual inviting moments of stillness and a more intentional relationship with the body.

KĪ

The Art of Resonance

Biofield

KĪ explores the subtle energetic dimension of our relationship with ourselves and our surroundings. Through sound, frequency-inspired rituals, and intentional presence, we create space to experience beauty beyond what can be seen or touched.

Heidi Wiest, founder of WYLD KĪ
Heidi Ann Wiest · Founder · Twenty-five years in the beauty industry
The Origin

I spent years working at the surface. The surface kept leading me underneath.

Hair taught me transformation before I had language for it. A person could enter the chair carrying one version of themselves and leave inhabiting another. Not because beauty had been added, but because something hidden had finally become visible. I kept asking what had actually changed.

That question followed me deeper. Into plants. Oils. Touch. Breath. Sound. The nervous system. The movement of fluid beneath skin. The invisible architecture of frequency.

This is not beauty placed upon the body. It is beauty awakened through it.

Our Philosophy →
Rose resting on water, WYLD KĪ
Discover Your Ritual

Five questions. Your ritual.

Beauty is personal. Discover the botanical formulations and sensory rituals aligned with your skin, hair, and the way you move through the world. Five thoughtful questions. A ritual uniquely yours.

Discover Your Ritual →
Still water over pale stone, WYLD KĪ
The Frequency Circle

Two formulas a year. Never sold. Never repeated.

An invitation into the inner world of WYLD KĪ. Twice a year, on the spring and autumn equinoxes, members receive an exclusive botanical creation, a personally curated ritual, and first access to what comes next. An experience designed to be collected, experienced, and remembered.

Join the Circle →
Bespoke Beauty

Not simply made to order. Made to belong.

From private commissions to exclusive hospitality collections, WYLD KĪ creates bespoke botanical formulations and sensory experiences shaped by the identity, environment, and intention of each collaboration.

The Art of Bespoke Beauty →
A dancer in motion, blurred light, WYLD KĪ

Beauty is a frequency you already carry.

From Crown to Sole. The body is the ritual.

Explore WYLD KĪ