The beauty industry has a problem it doesn’t want to talk about.
Most purple shampoos have been pulled from store shelves due to the synthetic dyes they use — dyes that have been linked to serious health concerns. The violet pigment in most toning shampoos is a synthetic compound that is absorbed through the scalp and into the bloodstream.
Violet Lustrate uses 100% organic violet pigment. Nothing synthetic. No compromises.
Blonde and gray hair is extraordinarily porous — more so than any other hair type. Weekly use of a violet toning shampoo is not optional for blonde or gray hair. It is maintenance.
Violet Lustrate deposits organic violet pigment into the hair’s cortex, neutralizing yellow and orange brassiness that develops between salon visits. Your color stays cooler, creamier, and closer to the shade you left the salon with. It also shares the full botanical foundation of Lustrate — so every toning session is also a treatment.