Our Story
Beauty as Ritual. Skin as a Living System.
Wyld Kī is bio-intelligent body and hair care for those who understand that beauty is not surface-level, it is energy, frequency, nervous-system intelligence, and cellular communication expressed through the skin and hair.
Every Wyld Kī formula is handcrafted in small batches using 100% organic oils, wild-harvested botanicals, mineral intelligence, and plant-coded chemistry. Each product is created with intention, restraint, and reverence, because true potency requires patience.
Wyld Kī is not mass-produced. Our rituals are released in limited drops to preserve freshness, frequency, and formulation integrity.
This is beauty as a living ceremony.
Where It Truly Began
This didn’t begin as a brand.It began as a reckoning with what beauty was costing the body.
After more than two decades working intimately with chemicals as a celebrity hairstylist, founder Heidi Wiest began experiencing first hand the silent toll conventional beauty takes on the nervous system, the skin, and the deeper layers of the body. At the same time, she had already been walking a parallel path of healing, studying plant medicine, yoga, Reiki, and energetic work since her late teens.
She never left the beauty industry to “find healing.”
She stood at the intersection of both long before it was popular.
Years of chemical exposure, emotional stress, and witnessing illness within her own family sharpened her awareness: beauty was never just cosmetic. It was biological, emotional, and energetic.
Wyld Kī was born from that realization.
The Alchemy of Beauty & Healing
During her studies in Bali and beyond, Heidi immersed herself in herbology, botanical medicine, and plant-based formulation. During the pandemic, she partnered with a botanical chemist to refine the foundation of Wyld Kī blending ancestral herbal intelligence with modern bio-chemistry.
What emerged was not a product line
but a ritual system designed to support:
• The skin
• The lymphatic system
• The fascia
• The nervous system
• The energetic body
Wyld Kī has since been recognized by Vogue as one of their favorite organic beauty lines for its formulation integrity, luxury, and energetic depth.
What Makes Wyld Kī Different
• 100% organic & wild-harvested botanicals
• Small-batch, slow formulation (up to two months per product)
• High-frequency ingredient sourcing from U.S. farms & trusted global growers
• Limited releases for maximum potency
• Ritual-based use. Not passive application
Each product is designed to work with the body’s intelligence, not override it.
Why “Wyld Kī”
“Kī” represents life-force energy.
“Wyld” honors the untamed intelligence of the body and the natural world.
The name also carries the spirit of Heidi’s son, Kai symbolizing regeneration, water, and creation.
Wyld Kī exists to restore the relationship between skin, energy, and self.
Our Mission
To create beauty rituals that nourish the body, activate circulation, support lymphatic flow, calm the nervous system, and restore energetic coherence
so you don’t just look radiant…
You feel regulated, alive, and aligned.
Founder Words
“Beauty isn’t applied. It’s awakened, through skin, through hair, through ritual.”
— Heidi Wiest, Founder
“Every drop is a conversation between your body and the earth.”